Throwback to BMW's Red Dot Design Award-winning video series, Chasing iNEXT, which introduced the world to the one-of-a-kind BMW iX. In 2020, the BMW Group re-invented its #NEXTGen event format from a live show to a streaming experience. At the centre of the event website is the web series “Chasing iNEXT”, developed in Netflix-style and focusing on the brand’s new electric flagship. In six informative, entertaining and, in many cases, ironic episodes, the documentary features the people working
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Throwback to BMW's Red Dot Design Award-winning video serie…
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Video: BMW Teases iNext Concept with Design Sketches
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