There aren't that many things on TV that have been happening for 40 years. At WHAS, we are very proud of a tradition that we started 4 decades ago. It was during the Blizzard of January '78 that our director Jerry Loyd played Bellavia during the lengthy snow closings. Generations of locals remember this song on our air, that we are still playing today for our current snow coverage. #flashbackfriday Here is how it all began: | WHAS11 News