A recent Facebook ad by Red Seal compared its toothpaste with a hypothetical whitening alternative. We think the ad gives the impression that Red Seal’s toothpaste is better and safer because it has recognisable ingredients. However, toothpastes sold in New Zealand are generally safe, so you don't need to worry too much about which one to use. Read more: https://www.consumer.org.nz/articles/red-seal-ad-risks-misleading-customers-about-its-natural-toothpaste | Consumer NZ