You're not failing at behavior change because you're weak. You're navigating invisible reinforcement patterns. Here's how to shift the balance.

Change is rarely sweeping. Most of the time, it’s incremental—a tweak here, a course correction there. But every so often, circumstances demand something far more disruptive: a radical rethink of how ...

Existential psychologist Rollo May argued that all of us experience ontological guilt (i.e. guilt about being who and what we are and must be). This is in part because we are only ever able to ...

Culture change is a big topic—and a big consulting business. When I Googled “culture change consulting business,” three of top five (non-sponsored) responses were Bain, BCG, and McKinsey (in that ...

Forbes contributors publish independent expert analyses and insights. I advise CEOs and senior executives on leadership and strategy. Most change efforts fail. Not because of bad strategy, but because ...

You hear something a lot about change: People won’t change because they’re too lazy. Well, I’m here to stick up for the lazy people. In fact, I want to argue that what looks like laziness is actually ...