Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background. It’s almost impossible. That speaks volumes about the importance of music in visual ...

Alison.ai is pushing creative validation upstream, using computer vision and predictive scoring to help brands assess video ads earlier and improve performance before campaigns launch.

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators are under more pressure than ever to produce attention-grabbing content. But ...

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year. Influencer marketing is expected to reach $24 billion ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI. From WPP's ...

Marketing in 2025 will focus on hyper-personalization, immersive experiences, and the power of artificial intelligence. These trends will reshape how brands connect with their audiences, emphasizing ...