TEXAS (KXAN) — The next time you’re in the grocery store aisle you may notice something different on the Trix Cereal box. A pet rabbit will be the new face for Trix cereal. General Mills announced a ...

Trix cereal is holding auditions for a real bunny to temporarily replace its beloved cereal-obsessed cartoon rabbit. General Mills' #RealTrixRabbit nationwide casting call contest asks owners of real ...

It's the moment we've all been waiting for: General Mills has announced its new mascot. And he's not just cute — he's a real-life rabbit. The Houston-based bunny beat out more than 7,500 other silly ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

A rabbit from Texas is the new face of Trix cereal. General Mills announced that a Houston-based bunny named Cinnabun will appear on the new release of Trix cereal boxes. The tiny fur ball beat out ...