The departure and subsequent return of the larger-than-life cleaning icon, who made his TV debut in 1958, came to life through a social campaign created by PGOne, Publicis Groupe's bespoke unit for ...

Fern Siegel , 21 minutes ago; Mr. Clean is both an all-purpose cleaner and a brand icon. The bald, fit white T-shirted figure made his debut in a 1958 black-and-white commercia ...

A beloved cleaning icon is back and feeling more refreshed than ever before. Mr. Clean, the beloved character pictured on Procter & Gamble’s line of all-purpose cleaners, has decided to come out of ...

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

Procter & Gamble leveraged a social-first retirement stunt to modernize its iconic mascot and successfully launch major ...

“Legacies last forever, and Mr. Clean’s was nowhere near finished. We’re thrilled he’s back, because there’s a whole lot of magic in the new product lineup and there is no one we’d rather partner with ...