Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...
As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...
LONDON: Turner Broadcasting System Europe has acquired Latibaer, the Icelandic company that owns and operates the LazyTown brand. Turner has committed to producing a new season of the show, which has ...
UK retailer Asda has teamed up with children’s TV programme LazyTown in a bid to get kids to eat their five-a-day target of fruit and veg on a tight budget. Using healthy ‘superhero’ Sportacus, the ...
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