Google Ads Editor 2.12 adds creative control and campaign flexibility

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...
Search Engine Land

Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

30-day vs. 7-day attribution in Google Ads: What the shorter window revealed

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...
Bleeping Computer

Google confirms AI search will have ads, but they may look different

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.