Back in 2014, the Phoblographer reported on one of Fujifilm’s medium format film cameras possibly getting a digital update of some sort. “On paper the camera almost sounds like a bigger brother to the ...

GFX100S is an ideal choice for commercial and wedding photography, particularly with one of Fujifilm’s excellent prime lenses. The 32-64mm zoom lens is a good match for the camera for ‘walkaround’ ...

Medium format cameras have traditionally been associated with bulky bodies, heavy lenses and hefty price tags – factors that often limit their appeal to studio-bound professionals. With the launch of ...

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Fujifilm has announced a new wide-angle prime lens plus the biggest firmware upgrade in the history of the GFX System. The new Fujinon GF30mm f/3.5 R WR lens. (Source: Fujifilm.) Designed for the GFX ...

Fujifilm today announced details on pricing and availability for its new medium format camera, the GFX 50S. The 50-megapixel mirrorless camera will be available by the end of February and will sell ...

The second medium format mirrorless GFX camera from Fujifilm, the GFX 50R, is the first medium format digital camera we've seen debut for less than $5,000. Images, and the devices that capture them, ...

Fujifilm North America has released three new in-depth videos exploring monitoring, lenses, and networking on the GFX ETERNA 55. Here’s what they reveal about the camera’s workflow and capabilities.

Fujifilm cameras run the gamut from pro-grade mirrorless cameras, to enthusiast models with advanced features, and the super-fun Instax instant film cameras. Fujifilm’s cameras are typically lighter ...

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