Shopping at Dollar Tree used to be a pretty predictable experience. You'd walk in, look around, and take comfort in the fact ...

Dollar Tree is turning over a new, slightly more luxurious leaf. The discount retailer is opening up shop in more affluent neighborhoods in an effort to draw out the nation’s biggest spenders. Nearly ...

Across the U.S., Dollar Tree is moving into more higher-income areas. In the last six years, almost half of new Dollar Tree stores opened in wealthier enclaves of metropolitan areas, according to ...

Dollar Tree's expansion into wealthier ZIP codes reflects broader retail trend as inflation drives affluent consumers to ...