New Ethics Framework Gives Branding, Marketing, and Creative Agencies a Practical Way to Govern Generative AI

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...
Ad Age

Indie creative agencies react to the Omnicom-IPG deal

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 3 hours ago By Garett Sloane - 1 day 7 hours ago By Tim Nudd - 1 day 9 hours ago 1 day 9 hours ago By Ad Age and Creativity ...
Forbes

How To Maintain Humanity In Agencies’ Creative Work In The AI Era

While AI tools can dramatically reduce costs and streamline creative workflows, one risk for agencies integrating them into their client work is producing content that feels manufactured. Messaging ...

Cotton & Company Addresses the Biggest Myth About AI in Creative Ad Agencies

According to Cotton & Company, the true value of AI is not speed, volume, or automation—it is execution integrity. When integrated responsibly, AI helps ensure that what is intended strategically is ...
Forbes

Ad Agency Hype Chasing Has Led To Creativity's Demotion

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...
Ad Age

Creative Agencies

Cannes' new standards include a potential 3-year ban for misconduct. Intangible views spatial intelligence as the more efficient way to create images and videos. Cedric Devitt takes the role after a ...