His catchphrase has lived long in the minds of the nation.

The brand’s cult mascot is back in a self-aware social campaign, created by One Green Bean, that addresses years of online speculation about his fate ...

P&G has responded to the success of Cillit Bang by launching a range of Flash ‘power’ cleaners, but is this too little, too late? By Barny Stokes Procter & Gamble’s (P&G) decision to ...