You know that saying "million dollar smile"? Well we may just be closer to it thanks to Theodent 300, a toothpaste with chocolate, or rather, cocoa bean, as one of the ingredients in it, retailing for ...

Procter & Gamble’s R&D folks seem to have been busy working on their shark-jumping skills. To be sure, it’s tough to be a giant consumer-goods company. Considering brand loyalty, there are arguably ...

For a healthy smile brush between meals, floss regularly and eat plenty of chocolate? According to a new doctoral candidate an extract of cocoa powder that occurs naturally in chocolates, teas, and ...

This week, the media worked itself into a lather—as it is wont to do—over news that Crest will be releasing a chocolate-flavored toothpaste in early February. Mint Chocolate Trek will be one of three ...

Crest's latest toothpaste innovation seems tailor made for use the morning after a depraved Doritos Locos Tacos binge. The company recently debuted their new series of toothpastes, called "Be," in ...

Now you can have your cake and brush your teeth with it, too. Crest has released three new flavors targeting "experiential consumers" or "daredevils," including Mint Chocolate Trek, Vanilla Mint Spark ...

Consumers have gotten so used to hearing about “New!” and “Exciting!” products that marketers are resorting to extreme, bold, bizarre — and perhaps even unappealing — flavors to pique their curiosity.

Add Yahoo as a preferred source to see more of our stories on Google. There are some things that we’ve come to expect from years of habit - and toothpaste tasting like mint is one of them. But oral ...

A substance found in chocolate could actually improve the condition of your teeth, according to groundbreaking scientific research. A toothpaste called Theodent has recently gone on the market which ...

Consumers have gotten so used to hearing about “New!” and “Exciting!” products that marketers are resorting to extreme, bold, bizarre — and perhaps even unappealing — flavors to pique their curiosity.