The Fruit Loops Tucan and the Lucky Charms Leprechaun just got a reprieve. The Government announced that it is backing off of a plan to get rid of cartoons characters on cereal boxes. Government ...

Cereal companies know that putting a cartoon character on the box makes it more appealing to kids. Now a new study suggests the child-friendly figures make the cereal taste better, too. Children ages ...

Government officials fine-tuning guidelines for marketing food to children say they won't push the food industry to get rid of cartoon characters on cereal boxes. Allowing the brand icons from popular ...