After decades of building marketing functions from the ground up, one lesson is clear: Tools don’t transform organizations.

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These ...

Here are three new ways for B2B marketers to connect with potential buyers. To truly connect with a buyer, B2B marketers have ...

Join the 2026 #COSeries to explore AI-driven strategies, advanced measurement models, and privacy-first frameworks for B2B growth.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As a B2B business owner, have you ever wondered where the future of B2B marketing is heading? Would you like to be prepared to take advantage of top marketing innovations as soon as they become ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

As B2B marketers, we have an opportunity to deliver so much more, in an industry that is ripe for innovation and disruption. Marketing today has the potential to be a force for positive change that ...

NEW YORK--(BUSINESS WIRE)--Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in advertising and marketing. This enhanced ...

Lumen Technologies is leveraging Adobe GenStudio solutions to optimize their content supply chain, scaling personalized B2B marketing and boosting customer engagement Lumen reduced the time to launch ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...