American Eagle (NYSE: AEO) stock is flying higher to start off the week -- partly because of you-know-what, the new ad campaign featuring A-list actress Sydney Sweeney and her "Great Jeans"-- but also ...

When Sydney Sweeney slipped into a pair of high-rise jeans for American Eagle, it wasn’t just a nostalgic fashion throwback—it was a business masterstroke. Folks, sometimes a commercial is just a ...

American Eagle Outfitters saw its stock price surge more than 20% on Monday, after President Trump praised the retailer’s controversial marketing campaign featuring actress Sydney Sweeney on his Truth ...

When retail investors get excited about a stock, that can send its shares soaring quickly. And sometimes it's an unexpected catalyst that sends a stock off to the races. An ad campaign featuring a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

President Trump endorsed American Eagle Outfitters' new Sydney Sweeney ad campaign this morning. The president also tried to turn the campaign political, which may alienate some voters -- and shoppers ...