LONDON: The 4Ps of marketing are an outmoded concept in today's digital world, but a radical revision by an industry figure argues that marketers should instead be thinking of the 7Ps. Writing in the ...

In order to have a successful product, you need to have a well-planned marketing strategy. The 7Ps were developed to give marketers a checklist of points to consider when designing marketing strategy.

When we think of marketing, we often think of Marketing's efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and ...